PAS presents

Pakistan Country Forum

In association with

Be unskippable, in real life

LocationPC Marquee, Club Road, Karachi

DateThursday, 5 November 2026

Passes from Rs. 42,500
per participant

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Conference

Presented by

In association with

The WOO Pakistan Country Forum

Where Pakistan's OOH industry meets the world

The inaugural #IRL Conference is the first World Out of Home Organization Country Forum ever held in Pakistan, presented in partnership with the Pakistan Advertisers Society.

WOO is the only global association for the Out-of-Home advertising industry. For one full day in Karachi, it brings global OOH leaders together with Pakistan's most influential brand marketers, media owners, agencies and government officials.

The programme looks at the future of Out-of-Home in one of Asia's fastest-growing OOH markets, through keynotes, expert panels and industry dialogue.

250+Delegates from leading brands, agencies and media owners

1stWOO Country Forum held in Pakistan

09:00–17:15One full day of keynotes, panels and dialogue

4Themes shaping the future of OOH

The programme

Four themes. One real-life medium.

Every session is built around the question that defines modern Out-of-Home: how does a brand stay unskippable in the physical world?

AI & Innovation

AI-driven creativity, new formats and the technology changing how OOH is planned, produced and sold.

DOOH & Smart Cities

Digital screens as city infrastructure, and how Karachi's streets can become connected, data-aware media.

Measurement & Programmatic

Audience measurement, automated buying and the proof advertisers need to put OOH at the centre of the plan.

Creativity & Brand Effectiveness

Big ideas in public space, and the role of OOH in the modern media mix.

The day

Keynotes Expert panels Industry dialogue Gala dinner

Full agenda to be announced. Session times and panellists will be shared soon.

Speakers

Global voices, live in Karachi

International speakers announced so far, joined by Pakistan's leading brand marketers, city authorities and industry representatives.

London

Tom Goddard

President, World Out of Home Organization

London

Dino Burbridge

Innovation Consultant and CEO, Dinova

Netherlands

Radjen van Wilsem

CEO, CS Digital Media and MyAdbooker

More to be announced

Pakistan's brand leaders, media owners and city authorities

Announcement

Ahsan Sheikh

Named the first WOO Ambassador for Pakistan, a formal recognition of the country's growing place in the global OOH industry. The appointment is announced at the #IRL Conference.

Pakistan is one of the most exciting emerging OOH markets in the world. The #IRL Conference is a landmark moment, not just for Pakistan's industry, but for WOO's mission to connect and elevate the global OOH community.
Tom Goddard · President, WOO

It is a signal that Pakistan is ready to stand among the world's most promising OOH markets, and a chance for our media owners, agencies and brands to learn and lead alongside the industry's biggest names.
Ahsan Sheikh · WOO Ambassador for Pakistan

Highlights

Why it matters

Pakistan's first dedicated Out-of-Home advertising conference
International keynote speakers from London and the Netherlands
Expert panels on DOOH, programmatic, AI, measurement and brand effectiveness
250+ delegates from Pakistan's leading brands, agencies and media owners
Formal announcement of WOO's first Ambassador for Pakistan
Exclusive gala dinner for speakers, sponsors and VIP guests

Delegate passes

Bring your whole team

Rates are per participant and drop as your group grows. Members of the Pakistan Advertisers Society get a reduced rate.

1–3Participants

PAS membersRs. 50,000

Non-membersRs. 55,500

Per participant

4–9Participants

PAS membersRs. 46,000

Non-membersRs. 51,500

Per participant

Best rate

10+Participants

PAS membersRs. 42,500

Non-membersRs. 47,000

Per participant

Registering a group? Fill in the form once and tell us how many people are joining. Our team will follow up on your booking.

Event details

See you in real life

Date: Thursday, 5 November 2026
Time: 09:00 – 17:15 PKTFollowed by the gala dinner for speakers, sponsors and VIP guests
Venue: PC MarqueePearl Continental Hotel, Club Road, Karachi
Theme: Be Unskippable, In Real Life
Audience: 250+ brand marketers, media owners, agencies and government representatives

#IRL Conference5 Nov 2026 · Karachi